Protecting Your Search Engine Rankings

November 25, 2008 by admin
Filed under Internet Marketing

Google Conquest Internet Marketing System by Alex Goad.

Your website ‘ s classifying on search engines is a vital feature of your overall marketing campaign, and there are ways to improve your ten on popularity through authentic methods. Unfortunately, the Internet is populated by bands of dishonest webmasters chase to improve their fit popularity by faking out search engines.

The good message is that search engines have figured this out, and are now on guard for ” spam ” pages and sites that have increased their rankings by stilted methods. When a search engines tracks down such a site, that site is demoted in evaluating or quite removed from the search engine ‘ s inventory.

The bad report is that some high standard, entirely above - board sites are being false for these web page criminals. Your page may be in danger of being caught up in the ” spam ” entangle and tossed from a search engine ‘ s list, even though you have done nil to deserve such harsh treatment. But there are things you can do - and things you should be sure NOT to do - which bequeath stop this benign of misperception.

Splice popularity is chiefly based on the quality of sites you are linked to. Google pioneered this criteria for assigning website adjudjing, and virtually all search engines on the Internet now use it. There are pure ways to go about increasing your dovetail popularity, but at the twin case, you must be scrupulously careful about which sites you choose to ten on to. Google frequently imposes penalties on sites that have linked to other sites solely for the purpose of artificially boosting their dovetail popularity. They have actually labeled these links ” bad neighborhoods. ” You can lift a toast to the gospel that you cannot be penalized when a bad neighborhood links to your site; penalty happens only when you are the one sending out the ten on to a bad neighborhood. But you must test, and coupled - investigation, all the links that are active on your links
page to make sure you sanctuary ‘ t linked to a bad neighborhood.

The boon object to test out is whether or not the pages you have linked to have been penalized. The most direct way to do this is to download the Google toolbar at http: / / toolbar. google. com. You commit then see that most pages are given a ” Pagerank ” which is represented by a sliding unprepared scale on the Google toolbar.

Do not interlock to any site that shows no unprepared at all on the scale. This is especially important when the scale is fully gray. It is fresh than likely that these pages have been penalized. If you are linked to these pages, you may snatch their penalty, and like the flu, it may be strenuous to recover from the sickness.

There is no need to be afraid of linking to sites whose scale shows only a tiny sliver of crude on their scale. These sites have not been penalized, and their links may grow in value and popularity. However, do make sure that you closely watchdog these generous of links to name that at some point they do not prolong a penalty once you have linked up to them from your links page.

Another impurity trick that felonious webmasters use to artificially boost their join popularity is the use of
quiescent topic. Search engines usually use the words on web pages as a factor in making their rankings, which means that if the subject on your page contains your keywords, you have additional of an opportunity to increase your search engine grading than a page that does not contain topic inclusive of keywords.

Some webmasters have gotten around this formula by hiding their keywords in such a way so that they are invisible to any visitors to their site. For example, they have used the keywords but made them the identical color as the background color of the page, such as a plethora of white keywords on a white background. You cannot see these words with the human eye - but the eye of search engine spider can spot them soft! A spider is the program search engines use to register web pages, and when it sees these invisible words, it goes back and boosts that page ‘ s join classifying.

Webmasters may be brilliant and sometimes machiavellian, but search engines have figured these tricks out. As soon as a search engine perceive the use of inactive subject - splat! the page is penalized.

The downside of this is that sometimes the spider is a grain overzealous and leave penalize a page by oversight. For example, if the background color of your page is gray, and you have placed gray matter inside a gloomy box, the spider entrust only take communication of the gray subject and assume you are employing passive paragraph. To avoid any risk of false penalty, aptly direct your webmaster not to assign the alike color to text as the background color of the page - ever!

Another covert problem that can result in a penalty is called ” keyword stuffing. ” It is important to have your
keywords appear in the text on your page, but sometimes you can go a little overboard in your enthusiasm to please those spiders. A search engine uses what is called ” Keyphrase Density ” to determine if a site is trying to artificially boost their ranking. This is the ratio of keywords to the rest of the words on the page. Search engines assign a limit to the number of times you can use a keyword before it decides you have overdone it and penalizes your site.

This ratio is quite high, so it is difficult to surpass without sounding as if you are stuttering - unless your keyword is part of your company name. If this is the case, it is easy for keyword density to soar. So, if your keyword is ” renters insurance, ” be sure you don ‘ t use this phrase in every sentence. Carefully edit the text on your site so that the copy flows naturally and the keyword is not repeated incessantly. A good rule of thumb is your keyword should never appear in more than half the sentences on the page.

The final potential risk factor is known as ” cloaking. ” To those of you who are diligent Trekkies, this concept should be easy to understand. For the rest of you? cloaking is when the server directs a visitor to one page and a search engine spider to a different page. The page the spider sees is ” cloaked ” because it is invisible to regular traffic, and deliberately set - up to raise the site ‘ s search engine ranking. A cloaked page tries to feed the spider everything it needs to rocket that page ‘ s ranking to the top of the list.

It is natural that search engines have responded to this act of deception with extreme enmity, imposing steep penalties on these sites. The problem on your end is that sometimes pages are cloaked for legitimate reasons, such as prevention against the theft of code, often referred to as ” pagejacking. ” This kind of shielding is unnecessary these days due to the use of ” off page ” elements, such as link popularity, that cannot be stolen.

To be on the safe side, be sure that your webmaster is aware that absolutely no cloaking is acceptable. Make sure the webmaster understands that cloaking of any kind will put your website at great risk.

Just as you must be diligent in increasing your link popularity and your ranking, you must be equally diligent to avoid being unfairly penalized. So be sure to monitor your site closely and avoid any appearance of artificially boosting your rankings.

Visit Google Conquest. The new Internet Marketing System by Alex Goad.